Arran Macdonald taking projects
Case file 04● ongoingmy band — the sandbox

FLOK

My band. I do its visual identity, print and artwork — the place I push the rough-and-refined thing furthest.

Manchester bandBrand · print · artwork · websiteRole: creative direction · ongoing
FLOK website hero: red logotype and a CD jewel case floating on black
screenshot · live site · designed and built by me, obviously
The challenge → what I didzero budget · full control

Give a Manchester band a visual identity with real personality — something that looks and feels like the music, holds together across releases and gigs, and doesn't look like everyone else.

  • Set the brand direction — the look, the feel, the attitude.
  • Designed the print and the artwork across releases and shows.
  • Kept it cohesive while leaving room for each piece to breathe.
Why it's in a portfolioNo client, no brief, no excuses — this is what my taste does when nobody's paying for it. If you like this, you'll like working with me.
Full capture of the FLOK website
screenshot · live site · full page, cropped here
Full capture of the FLOK press page
screenshot · live site · the press page
A cohesive, gig-ready identity with a point of view — and a sandbox for the taste I bring to client work.
the result

Want a brand with this much character?

This is the kind of thing the website + brand package is built on. From £2,500, and it'll actually feel like you.

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