Case file 02● shippedone employee, mistaken for an agency
North West Fire Doors
A serious, multi-million-pound company with a website that didn't show it. I rebuilt it and ran the marketing.
Fire doors · constructionWebsite · marketing · LinkedInRole: head of marketing · 2023–24
when I started working
The challengewhere it started
The MD had cobbled the old site together in a night — fair enough, he had a company to run. But it didn't reflect how good or how big the business actually was, and there was no real marketing behind it. He needed someone he could trust to just look after it.
What I didsolo, in-house
- Started with pen and paper — mapped the company's goals and where the old site fell short.
- Rebuilt the site around those goals — on Wix, chosen deliberately: speed, easy content for the team, built-in enquiry tracking. The right tool beats the impressive one.
- Took over the marketing and the LinkedIn presence and ran it in-house — strategy through to every post.
Honest toolingYes, Wix — and I'd choose it again for that brief. Bespoke builds are what I sell; the right call is what I deliver.
72→1,500+
followers, grown organically
£0
spent on ads to do it
1
employee behind it (rivals guessed wrong)
signals · linkedin analytics, screenshots above · a recognised name in the industry by the end
Rival fire-door firms started asking who their agency was. It was one employee. Me.
the tell
Look bigger than your website lets on?
This was a website + marketing job. Tell me about yours — I'll tell you straight if I can help.
Tell me about your project